Consumer Electronics

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n a crowded market and with information and advertisements seemingly flying at us from all angles, traditional ways of selling and showcasing consumer electronics and home appliances are no longer fit for purpose. As consumer electronics devices and home appliances become ever more sophisticated, customers expect to be wowed by the in-store and online shopping experiences. Imagine being able to replace your printed product catalog with the technological capability to place ‘virtual’ products in customers’ hands for inspection and exploration, or to watch ‘live’ and interactive demos from the comfort of your own home. And why should the engagement end after the product has been purchased? Imagine having a virtual guide to help you get the most out of your product or to help you avoid maintenance returns or visits by guiding you through simple repairs. Digital reality solutions can enhance the entire lifespan of a product – from the way it’s designed, built and sold, all the way through to its use and maintenance.