nline shopping in the fashion industry has been growing at a frighteningly fast pace in recent years. As easy as it is to browse, add to your basket and check out, for many, images or videos simply aren’t enough and many online orders end in returns that are expense for retailers to re-intake. That means sales opportunities are being missed. As convenient as e-commerce is, it deprives shoppers of the opportunity to try on a product. This means many shoppers fail to progress beyond the consideration phase, or end up returning products when they find they’re not as they imagined. This means sales and customer satisfaction aren’t what they could be. Imagine if your customers could visualize and inspect products from all angles, on a lifelike virtual model, and in a way that leaves them in no doubt that they have selected the right product before ordering. Now imagine what that kind of customer experience does for your sales, the quality of your logistics operations and the perception of your brand.