& HOME DECOR
he furniture and home décor industry is one of the earliest adopters of digital reality technology. This is perhaps because technologies like augmented reality (AR), virtual reality (VR) and mixed reality (MR) help to address some of the biggest doubts customers have when they are shopping for furniture. Will that sofa fit here? What will that wardrobe look like in my bedroom? Will the color suit my other furniture? Will another color look better? Buyers’ minds are full of doubts, and rightly so – these are high-value purchases and they remain part of our daily lives for many years. For most customers, visits to stores and pictures in catalogs aren’t enough, and this causes customers to waver and for the buying process to drag on across weeks and sometimes months.
Digital reality represents the perfect solution. With digital reality, producers and retailers are able to bring actual-size virtual models into the homes of customers so that they can see how they fit and complement their existing arrangements. These engaging experiences help address customer expectations, improve customer satisfaction and shorten the selling cycle. Furthermore, producers are able to gather the data about how customers and potential customers interact and respond to certain products and then improve future iterations and optimize retail sales channels.