ith the rapid development of industrial technology, traditional approaches to design and production will soon feel outdated. Digital reality technology can enrich every phase of design and production – from discussions about high-level concepts, all the way through to design, manufacturing, quality assurance and maintenance. Thanks to digital reality, right from the start, ideas can be displayed in full-scale within their intended environment. This means stakeholders can better visualize the end product and thus take subsequent decisions with greater confidence. As projects progress, CAD data can be integrated into live views, making it possible to refine designs and project parameters and to see all of the implications of doing so before taking a final decision. Once products are already in production, digital reality solutions (AR, VR and MR) can be used to make product training more engaging, more interactive and easier and cost effective to make available. And when it comes to maintenance or repair, digital reality technology enables service professionals to practice procedures virtually before commencing and even benefit from real-time visual guidance while performing tasks, thus improving the likelihood of success and the rapid return of the product to its intended operation.