Many aspects of travelling have been revolutionized by as a result of recent technological advances. Travelling – especially the way we make our arrangements – is unrecognizable from even just a few years ago. Travel and booking portals have simplified the process of arranging our travel and accommodation. And with a few handy mobile apps, we’re able to locate popular restaurants, see which local attractions are worth visiting and even hail private cabs without uttering a word or waving a hand. Travel has changed. And it will continue to change with digital reality. Imagine using the camera on your phone to capture a monument, and for a virtual guide to automatically tell you its history and visually point out the most interesting features. Or an app that knows your food preferences and alerts you to places you’ll like as you walk by. Digital reality will empower us to spend our travelling time more enjoyably and efficiently, and will create almost endless opportunities for travel companies, tourist boards and all businesses operating within the hospitality sector.